Wednesday, November 23, 2011

Selling Your Home With a Flat Fee Company


Is selling a home using flat fee MLS just a matter of finding the cheapest flat fee MLS website and off you go?

Did you know that 90% of the websites that you see are NOT even members of GTAR (Greater Tampa Association of Realtors) or MFR (Mid-Florida Regional MLS).

Do you know that 99% of all flat fee MLS services in Florida do not offer live 8:00am-8:00pm phone support? You might say, “who needs this type of service anyway because all calls come to me!”

I am Keith Gordon, broker for GetMoreOffers – a flat fee MLS service offering impeccable service all across Florida. There’s a reason why we are the most respected and trusted flat fee MLS listing firm in Tampa and it starts with three things we do better than anyone else. 

1) Buyer leads and how they are handled is one area that Tampa sellers do not fully understand. Our policy with regard to buyer leads from Realtor.com and other sites has been effective since we started GetMoreOffers in 2005. Once a buyer lead finds its way to GetMoreOffers, it is promptly forwarded to our sellers, in real time, 7 days a week from 8 AM –8 PM. During a typical week, we handle over 300 calls from buyers and Realtors. On a typical weekend, we handle over 40 calls. 

This level of service is unheard of in the real estate industry. Between these hours, all calls and emails are handled “live” by one of our GetMoreOffers staff members. Each email or call is transcribed into an email and forwarded to you. Our relentless attention to this and other important details has earned GetMoreOffers the best reputation in all Florida for delivering the most reliable and trusted flat fee MLS service.

2) The next often misunderstood part of listing flat fee in the MLS is Realtor.com and IDX. Most Tampa by owners do not fully understand Realtor.com and IDX feeds (Internet Data Exchange) and why should they? The fact is Realtor.com does not allow any seller contact information or the word “FSBO” to be published. Only the listing broker’s phone number and name can appear. Every Realtor website such as, Century21.com, ColdwellBanker.com and Remax.com, receive their MLS listing data directly from Realtor.com through the IDX feed. Sellers, therefore, must implicitly trust their flat fee MLS broker to professionally handle buyer leads and calls that come to the broker.

3) Another area that concerns many sellers is “Offers.” Sellers would prefer their offers from Realtors to going directly to them and not through the flat fee broker. At GetMoreOffers, we facilitate all offers by forwarding them directly to our sellers from 8:00am-8:00pm 7 days a week. We then call and notify each seller when an offer has been forwarded by email. In our years of being in business we have never mishandled an offer or lost a deal because of our incompetence. 

Most offers do come through GetMoreOffers as Realtors often stand by industry protocol and prefer that the “listing broker” initially receive the offer and then forward the offer to the “self-represented” seller. Once the seller has the offer, the buyer’s agent and seller negotiate the offer to its conclusion. By the way, it is clearly stated in the MLS to call seller directly for all showings and the seller’s phone number is published.

Trust remains an issue when money is involved. Tampa home owners that do choose GetMoreOffers to sell using flat fee MLS will soon believe it is possible to trust a flat rate MLS service, receive excellent service and still save 50% on the cost of selling a home vs. a traditional listing. Many of our sellers (27%) pay no commission at all because they have sold without a Realtor. GetMoreOffers® has earned our reputation as Tampa’s most trusted and hardest working flat fee MLS broker because we consistently deliver more offers, more buyer leads and Realtor feedback on each showings.
We offer seven flat fee MLS plans. This blog was focused on our standard “self-representation” flat fee MLS plan called MLS GetMoreOffers. 

We also offer 2 flat fee plans that are very similar to full-service in that we handle all calls and negotiate all offers right through closing. These 2 plans are called GetMoreOffers Professional ADDvantage and GetMoreOffers Short Sale ADDvantage and our 5-4-3 Full Service plan. Our local agents have the right to sell your home using the buyer leads that come our way and these plans are a “contract-to-close representation” while the seller retains all buyer leads. If you have questions about which flat rate plan is best suited for you, call us anytime 1-877-232-9695 or visit our website at getmoreoffers.com.



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